This Victoria's Secret Perfume Could Save Your Life

The Huffington Post UK | Rosy Cherrington | Posted 13.11.2015 | UK Style

We all know Victoria's Secret perfumes can make you smell pretty heavenly, but it turns out there's another use for them... Repelling mosquitoes. Y...

Rihanna Went Topless For Her New Perfume Ad

The Huffington Post UK | Rosy Cherrington | Posted 30.10.2015 | UK Style

Rihanna's hyper-girly pinked-out advert for her latest perfume RiRi caused a flurry of excitement on social media when she revealed it on Instagram, b...

You May Soon Be Using This 'Cleaning Bottle' In Your Beauty Routine

The Huffington Post UK | Rosy Cherrington | Posted 28.10.2015 | UK Style

They brought a carwash to the catwalk at Milan Fashion Week, and now Moschino are getting ready to clean up your beauty routine. The fashion house'...

Now You Can Smell Like Your Own Version Of Victoria's Secret

The Huffington Post UK | Rosy Cherrington | Posted 06.10.2015 | UK Style

Fans of the Victoria's Secret fragrance mists, prepare to get excited. The lingerie brand have just expanded their beauty range with the launch of ...

Jo Malone On What Building An Empire (And Leaving It) Taught Her About Happiness

The Huffington Post UK | Brogan Driscoll | Posted 19.11.2015 | UK Lifestyle

[Picture: Jo Malone] When people think of Jo Malone they think of cream boxes tied with a black and silver grosgrain bow. They think of Christm...

We've Road-Tested 11 Glorious Fragrances For Women

The Huffington Post UK | Natasha Hinde | Posted 11.12.2014 | UK Lifestyle

It can be a tough call when it comes to choosing women's perfume - especially for a loved one. You'll have many questions to consider... Will she ...

The Problem With Perfume

James Wilson | Posted 23.11.2013 | UK Lifestyle
James Wilson

Don't get me wrong, I'm no anti perfume protestor; I'm a big fan of fragrances and own several myself. What irks me though are those who use enough perfume to make me wonder if what I'm breathing is more perfume than air.

What Jo Malone Did Next

Jane Cunningham | Posted 12.10.2013 | UK Lifestyle
Jane Cunningham

Jo Malone was fired from her floristry job for throwing a bucket of water over her manager. Personally, I welcome a smack in the face from her; and if she wants to throw a bucket of Pomelo Bath Cologne over me too, fair enough. I'll have that.

Making Sense of Scent: Male Fragrances and What They Say About Your Style

Darren Kennedy | Posted 17.10.2012 | UK Style
Darren Kennedy

When it comes to tasting food, it's widely accepted that our sense of smell is as much a part of the process as our taste buds. In fact research has shown that 70 - 75% of what we perceive as taste actually comes from our sense of smell. Apply the same theory to what aftershave you wear and you begin to understand why scent is so essential to style.

Dita Von Teese's Style Obsession | Posted 04.07.2012 | UK Style

Dita Von Teese has been in London the last few nights, celebrating the launch of both the Christian Louboutin 20th anniversary exhibition, and her new...

Would You Buy A Laptop-Scented Fragrance?

MyDaily | Posted 18.06.2012 | UK Style

If the answer is yes, we've got good news and bad news. Scent marketing brand Air Aroma have teamed up with three Australian artists to make the first...

PICS: Kim Kardashian Flour Bombed At Fragrance Launch

MyDaily | Posted 23.05.2012 | UK Style

Kim Kardashian was on the receiving end of a whole bag of flour at the launch yesterday (22 March) of her fragrance, True Reflection....

Androgynous Male Model Andrej Pejic Lands Gaultier Beauty Campaign

MyDaily | Posted 24.04.2012 | UK Style

Androgynous male model Andrej Pejic has been causing a stir amongst the fashion pack since he first stepped out on the womenswear catwalks, but rumour...

WATCH: Paco Rabanne Reveal 'Most Excessive' Star For Perfume Ad

MyDaily | Posted 01.04.2012 | UK Style

Iggy Pop has taken a break from advertising car insurance to advertise something else - the new fragrance from Paco Rabanne ("Black XS - L'Exces - for...

Cast Of Geordie Shore Release First Perfume: Eau De DONER KEBAB

MyDaily | Posted 27.03.2012 | UK Style

MTV reality television show Geordie Shore is apparently a hothouse of pungent creativity. The Newcastle-based series is marking the launch of its seco...

Kristen Stewart is the new face of Balenciaga

MyDaily | Posted 13.03.2012 | UK Style

Meet the new face of French fashion house Balenciaga: Twilight starlet Kristen Stewart has just been announced as the spokesperson for their new fragr...

Kim Kardashian Reveals Super Glam Fragrance Campaign | Posted 07.03.2012 | UK Style

Kim Kardashian is set to add a new scent, True Reflection, to her perfume empire this Spring, which she promises will be "so different from my other f...

Emily Blunt Stars In YSL's Opium Ad Campaign

MyDaily | Posted 11.01.2012 | UK Style

Yves Saint Laurent's latest advertising campaign has been revealed....

Would You Try A Marmite, Beer And Pickle Scented Perfume?

The Huffington Post UK | Kyrsty Hazell | Posted 27.12.2011 | UK Lifestyle

Residents from Burton-on-Trent look away now because a perfume has made in honour of the Staffordshire town - and it stinks. Perfumer and businessw...

Hot Or Not: Tulisa Launches Perfume In Sixties-inspired Outfit | Posted 26.12.2011 | UK Style

Tulisa Contostavlos launched her first fragrance, The Female Boss, at The Perfume Shop on Oxford Street wearing a sixties-inspired red, white and blac...

Which British Actress Has Been Named The New Face Of YSL's Fragrance?

MyDaily | Posted 22.11.2011 | UK Style

YSL has announced that British star Emily Blunt will be the face of their famous fragrance, Opium....

Beyonce Dresses To Match Her Perfume Bottle At Fragrance Launch

MyDaily | Posted 21.11.2011 | UK Style

Beyoncé introduced her new fragrance, Pulse, at a party in New York last night, and as usual, the singer didn't disappoint on the sequin front....

VIDEO: Emma Watson Stars In Lancome's Midnight Rose Ad

MyDaily | PA | Posted 07.11.2011 | UK Style

Earlier in the summer we showed you the behind the scenes video from Emma Watson's ad campaign for Lancôme's latest fragrance Trésor Midnight Rose. ...

Versace To Launch New Fragrance, Yellow Diamond | Posted 05.11.2011 | UK Style

Prepared to be dazzled by Versace's latest fragrance, Yellow Diamond. The brand's newest scent is as OTT as perfumes get, but this is Versace after al...

Burberry Body Releases TV Campaign To Launch New Fragrance | Posted 31.10.2011 | UK Style

Today marks the launch of Burberry's biggest beauty launch - Burberry Body. Fronted by the oh-so-gorgeous Rosie Huntington-Whiteley, the fragrance is ...