Read More: Duckduckgo, Google, Web Privacy, Search Engines, Gabriel Weinberg, Technology, UK Tech News
At a time of rising concern about web security, it is easy to believe the sky's the limit for an agile and privacy-sensitive challenger to Google.
Brands beware - there is pent-up consumer demand for simplicity and transparency. To many it's a scary idea. A company that knows us so intimately it can give us what we want, almost before we know it ourselves.