It isn't always necessary to air your legal laundry in public (especially if negotiating cross-licensing deals) and if Apple doesn't recognise the PR consequences of continuing to do so, it could start to affect the bottom line.
Dear People of 2012, what will tech be like in 2013? Many will speculate. Predictions will be made. Stock markets will rise and fall in anticipation. But let me tell you how it's really going to go down. For I am already here.
Since the introduction of the iPad, brands and marketers have been trying to understand how these devices will be used and how they will impact their marketing channels. From what we've seen, the impact has been far beyond what anyone really expected.
So far, the term 'nomophobia' has been thrown around loosely to get a laugh from audiences, when what it actually serves to underline, is that many of us now go to great lengths just to take a break and there is something seriously wrong with this picture.
Imagine teaching Jackson Pollock how to correctly apply a paintbrush, or reprimanding Keats and Nabokov for their abominable spelling. Likewise, it probably wouldn't have harmed Lou Reed to have learnt how to properly pluck a guitar. Remember, art is not always about godlike displays of virtuosity.
In what has been a turbulent year for British retail, the high street was dealt another mighty blow last week following the announcement that electronics giant Comet was going into administration.
So how is the tablet going to change the magazine world? Well, let me take you by the hand and walk you into a newsagent and show you five magazines with circulations of fewer than 20,000 that have advertising revenues of more than 50K.
'I'd rather be a dustbin man than work in IT'. These are the exact words of an 11-year-old girl. That's how she responded to my suggestion that she consider a career in technology. Ouch.
Accountability and responsibility; where does it start and where does it end? Growing up always comes with taking on greater responsibilities, and we soon learn that our decisions not only affect our own lives, but also those of others, either close or unknown to us. The same counts for our actions, and the direct and indirect consequences they may trigger.
In the 80's a thinking car was the stuff of sci-fi fantasy, but as Toyota Prius and Google prep the first driverless car to hit US highways and Ford rolls out self-parking cars around the world, the stuff of Knight Rider fiction jumps from our screens into reality.
Bring Your Own Device (BYOD) describes the recent trend of employees bringing personally-owned mobile devices to their place of work, and using those devices to access privileged company resources such as email, file servers, and databases.
A report out this week suggested that smartphones had become "the new Swiss Army Knives", which is patently ridiculous, as your iPhone does not have a tool for getting stones out of horses' hooves. But what if it did? What if it had a little pair of scissors, and a bottle opener, too?
How can you tell when a company has "arrived" in the world of consumer electronics? It's not just about getting great reviews in blogs and magazines - what arguably matters most is the respect and fear of your peers.
Newspapers and broadcasters are preparing obituaries for RIM. The Blackberry apocalypse is nigh.
Unlike Steve Jobs, Microsoft aren't shy about letting people use a stylus on their new Surface tablet, or a keyboard for that matter. But Jobs missed out on his own multi-billion pound industry which gets its own trade show in London this summer.
Firstly, DON'T PANIC - Father's Day is NEXT Sunday (17th June), in the UK. This is just a heads up with a few ideas all available to buy online for anyone who doesn't want to run the rain gauntlet or waste any lesser spotted sunny spells trekking round the shops looking for presents.