Gamification

Sony Lodges Patent Request for Interactive TV Ads

Wayne Beynon | Posted 10.12.2014 | UK Tech
Wayne Beynon

Through the use of motion capture and voice recognition technology, Sony hope to make advertising on television interactive and 'playable.' One such example in their patent proposal is a suggested advert for McDonalds, in which the user is prompted to say the word 'McDonalds' before the ad will disappear and viewing can resume.

Can Turning Work Into Play Turn Us Into More Driven Employees?

Crispin Reed | Posted 27.10.2014 | UK Tech
Crispin Reed

A major theme at this year's event was corporate wellness and how employees - a company's most important asset - could be better taken care of by businesses. Many exhibitors at the Congress were on hand to demonstrate some aspect of corporate wellness from fitness initiatives to technology-enabled programmes.

Corporate UK's Wellness Agenda: A Case for Radical Innovation

Priyam Sharma | Posted 06.12.2014 | UK Lifestyle
Priyam Sharma

The present health crisis in the UK is a national issue and one that employers need to play an active role in managing. Among the several factors contributing to its current state, obesity and stress are said to be at the top of the list as the UK now faces an unprecedented public health crisis.

Generation Z Is Coming, Workplaces Need to Adapt

Garry Veale | Posted 14.11.2014 | UK Tech
Garry Veale

As a result, this group has spent its entire life with immediate access to an abundance of data on any and every subject that crosses their minds. They have never had to experience the frustration or the effort of searching through the M-O volume of the encyclopaedia to find out about Olive Oil.

Is Patience Making a Comeback?

Zoe Jones | Posted 07.07.2014 | UK Entertainment
Zoe Jones

Leica recently made a virtue out of their new 45 minute ad being 'the most boring of all time'. They are deliberately alienating people who are into the 'happy snap' or 'quick fix', implying that those refined and patient enough to enjoy the craftsmanship on show are somehow in an exclusive and elusive minority.

Gamification: Captivating Consumers, Play by Play

Howard Kingston | Posted 27.05.2014 | UK Tech
Howard Kingston

Every brand in the know is buzzing about gamification in marketing as a "must have" strategy. In order to be successful, brands should know why and how marketers put gamification into practice to create interesting and impactful advertising.

From Robots to Riches- What the Corporate Tech World Can Learn From Consumer Tech

Adrian Thirkill | Posted 22.03.2014 | UK Tech
Adrian Thirkill

I'm from the corporate tech world, by which I mean that we don't make robots that can light barbecues - although a few of our staff might work on such creations in their spare time. I'm part of an organisation which, I think, has all the traits I listed above: great staff, a strong leadership team and a personality.

Nine Ways Gamification Could Increase Blood Donations

Andrew Tipp | Posted 23.01.2014 | UK Tech
Andrew Tipp

Only four per cent of people in the UK actually donate, and NHS Blood and Transplant reported that over the summer stocks dipped significantly. That leaves a lot of the population depending on a relatively small number of donors. So how can we encourage more people to start giving a pint of the red stuff? My suggestion is gamification.

Rethinking Gamification for Quality News

Garrett Goodman | Posted 23.06.2013 | UK Tech
Garrett Goodman

If good game design aligns positive feedback with user objectives to create intrinsically rewarding experiences, then where has the gamification of news websites gone wrong? And, how can we rethink it, putting the user experience first?

Can Fun and Games Help Save the Planet?

Paula Owen | Posted 26.04.2013 | UK Tech
Paula Owen

During Climate Week (March 4-10) I am putting this theory to the test with a Fun and Games to Save the Planet event at the London Science Museum on March 6 and we are inviting people from all walks of life to come and 'have a go'.

Gamification - More Than a Buzzword

Paul Doleman | Posted 23.01.2013 | UK Tech
Paul Doleman

Whenever I'm with clients, at an event or marketing function and somebody brings up the subject of gamification - the word is usually met with a wince or a grimace. The very word itself is received with either hatred or bewilderment.

Choosing the Tools to Collaborate and Craft Success

Donald Farmer | Posted 16.06.2012 | UK Tech
Donald Farmer

One of the most important things all organisations need to remember is that a business is only as good as its people. So, how can you make sure you are getting the most out of your people?

Eliminating Loneliness

Eamonn Carey | Posted 23.11.2011 | UK Lifestyle
Eamonn Carey

Eliminating loneliness is a lofty goal. And yet it's one that should theoretically be within our grasp. I was really interested to read that Sean Parker was working on a new start-up with just that goal in mind.