Leica recently made a virtue out of their new 45 minute ad being 'the most boring of all time'. They are deliberately alienating people who are into the 'happy snap' or 'quick fix', implying that those refined and patient enough to enjoy the craftsmanship on show are somehow in an exclusive and elusive minority.
I'm from the corporate tech world, by which I mean that we don't make robots that can light barbecues - although a few of our staff might work on such creations in their spare time. I'm part of an organisation which, I think, has all the traits I listed above: great staff, a strong leadership team and a personality.
Only four per cent of people in the UK actually donate, and NHS Blood and Transplant reported that over the summer stocks dipped significantly. That leaves a lot of the population depending on a relatively small number of donors. So how can we encourage more people to start giving a pint of the red stuff? My suggestion is gamification.
During Climate Week (March 4-10) I am putting this theory to the test with a Fun and Games to Save the Planet event at the London Science Museum on March 6 and we are inviting people from all walks of life to come and 'have a go'.