It's these kinds of challenges that the creative industries have thrived upon for decades: when resource is low and the need for creativity is high. But with less time for old-fashioned R&D, many feel under pressure and don't want to upset the status quo where sustainability isn't currently part of the conversation.
Do university students actually care about climate change? And are they doing anything to stop it? Concerned by apparent contradiction in the behavior of my student colleagues, I took the initiative to address the issue and carried out research to try and understand students' reaction to the statement, "Oh No! Not Climate Change Again!".
Climate change impacts everything, everywhere. It threatens to undo everything that conservation organizations like WWF have achieved over the last half-century. Both people and the natural world are feeling the effects, which are consequential and growing. Extreme weather impacts fragile ecosystems that people depend on for food and their livelihoods.
With a Secretary of State for Environment, Food and Rural Affairs who is dubious about the very existence of man-made climate change and who has cut spending in the area by over a quarter in the last year, what hope do we really have of defending ourselves against the changing weather, let alone attempting to bring it to a halt?
The vast majority of papers on climate science adhere to these principles, and indeed many papers devote the majority of their content to describing the hypotheses and methods used to tackle the particular problem being studied. However, the arguments that get bandied about in blogs and debates invariably focus solely on the predicted impacts of climate change, without any discussion of the caveats and assumptions that lie behind the models.
The government's "sweeteners", of 1% of shale gas revenues to local communities and handing local authorities all of the business rates arising from shale gas wells, can be seen as a financial compensation for the disruption fracking will cause locally. The introduction of climate change taxation would tackle the far greater global disruption that the climate effects of shale gas would otherwise bring.
This week's announcements on fracking, including David Cameron's pledge to "go all out on shale gas", triggered yet another shale gas frenzy in the UK media. Yet, despite all the hype and the announcement of better benefits for communities hosting shale gas projects, nothing has fundamentally changed when it comes to the likely impacts of shale gas on the UK's energy market.
If you think the National debate about the debt crisis has been vitriolic, then just wait until we reach the population tipping point. It will make the brouhaha surrounding George Osborne's strategy look like a quarrel at a kids party. But, if we really care about our legacy for the next generation, it's a debate that needs to happen.