The public do not care about your petty triumphs and little successes, they only become interested in your dull little life if something graphically horrible happens in it, preferably with pictures. That is what we are lead to believe by those that are dishing this stuff up.
Inspiring people come in all shapes and sizes and from all walks of life. The people you choose as friends often inspire you. They lift you up instead of drag you down. Share your daily achievements with others and let them share theirs with you, and you never know who you might inspire next or who might tell you something that changes your life.
In my work as a Cognitive Hypnotherapist I see so many people in states of acute anxiety, depression and stress. One of the things that really makes a difference (and research widely supports this) is getting the unconscious mind to focus on the positives around us.
Over the years we have seen a lot of good, bad and ugly promises, campaigns and programmes. Some, such as increasing child vaccinations, have been very successful. But in the run up to the finish line for the Millennium Development Goals in 2015, we see that we are still way off key targets for women and children.
It may be a nice way to draw some attention to the scientists' hard work, but mixing up data & marketing is confusing to the general public - and risks to undermine our sense of environmental urgency.