I'm perfectly happy to let Google (and a few select others) collect, collate and monetise my data in return for the outstanding services it delivers me at no financial cost. I don't find the benefits of Facebook sufficient to allow it the same courtesy and thus, thankfully, don't have to suffer the desperate status updates of people I haven't seen in 20 years.
Google may not be ethically unblemished, but to condemn the search giant, one must also condemn 90% of big business. Which is fine. Feel free to do that. I myself am not so keen on corporate hegemony, but why single out Google, when it's one of very few companies committed to more than just maximising profit.