Social sharing has changed drastically over the past year. We, as consumers, no longer exercise a one dimensional approach to social content sharing. Recent research from the global social media impact study (GSMIS) provides a fascinating insight into shifts in social media, but while the focus has so far been on the apparent decline of Facebook, the real story is the diversity in how services are used.
Back in the days when I was experimenting with ways to reach my customers online, I implemented live chat functionality on my website (back then there was only one). I admit, I was really quite excited by the idea of talking to my prospective customers live.But eager is as eager does and my buoyant greetings were on many occasions knocked back.
If you look closely on some news channels, like Sky News and Channel 4 News, you'll see the public are starting to contribute using their G+ profiles to join the news team's Hangout. They film themselves on their webcams and talk into the microphones on their laptops, whilst being streamed into a live TV programme.
Followers of this blog (previously in the Guardian Work section - read the archive here) will know that I've recently joined an exciting new business breakfast group that combines face-to-face networking with instruction in how best to use social media to grow your business. Yes HashtagConnect is taking the St. Albans start-up community by storm and, naturally, I popped along to the Red Lion Inn for its second breakfast meeting last week.