The balance of power has already shifted. VoD is a door that won't be slammed shut. The traditional broadcasters have spent the last few years looking down their noses; throwing a few out-of-date series in the direction of VoD. But recently things have changed.
Original EastEnders castmember Anna Wing, MBE, the original matriarch of the Beale family,
was brought out of retirement to play an East End gangland boss in a music video going viral by the funk band called Quarrel.