Grant Leboff

Is It Time to Start Thinking In Terms of 'The Outernet'?

Grant Leboff | Posted 25.08.2013 | UK Tech
Grant Leboff

The 'Outernet' is a concept, a way of thinking. Increasingly, the best companies will be asking themselves, 'how can they merge the digital with the physical in order to create a richer and more engaging experience for their customers?'

Why Today Everyone Is a Marketer Whether They Like It or Not

Grant Leboff | Posted 19.06.2013 | UK Tech
Grant Leboff

Whether you like it or not, in a digital age, the reputation you have online will influence some of the outcomes in your life. In other words, everyone today is responsible for an undertaking previously left to marketers, that is, building a brand. And this one really matters, because it is you!

Dumb Marketing Question Number One - Does Social Media Work?

Grant Leboff | Posted 04.06.2013 | UK Tech
Grant Leboff

I do not know a business that would declare they do not want Word Of Mouth recommendations. That being the case, social media is impossible to ignore, because it is where Word Of Mouth is now taking place.

Stop Thinking 'Social Media', Start Thinking 'Social Business'

Grant Leboff | Posted 06.05.2013 | UK Tech
Grant Leboff

The population has been empowered. Our thoughts and ideas are no longer restricted to telling a few friends and colleagues. Many of us have a voice and want to use it. Moreover, there is now a whole generation entering the workforce who have grown up always having a voice.

What Story Will Your Business Tell in 2013?

Grant Leboff | Posted 04.03.2013 | UK
Grant Leboff

In a digital world, with an abundance of choice and where personalisation of delivery is possible, people look to purchase from companies that they feel reflect the values and beliefs they possess.

How Effective Are You at Customer Engagement?

Grant Leboff | Posted 08.01.2013 | UK
Grant Leboff

Engagement is becoming one of those terms which is now so ubiquitous it is starting to lose its meaning.

Why 'Influencer Marketing' is Important for Your Business

Grant Leboff | Posted 11.11.2012 | UK Tech
Grant Leboff

When businesses produce content they will, of course, post it on their own 'real estate'. For example; their website, blog, Google + page, Pinterest account, YouTube channel etc. However, it is important to place content in places where a company's prospects and customers 'hang out'.

The Changing Role Of Sales In A Web Enabled World

Grant Leboff | Posted 29.10.2012 | UK Tech
Grant Leboff

There is no doubt that in a web enabled digital age the role of a salesperson has to change. Quite simply, in most markets, prospects now have more access to choice and information than ever before. This has altered the way buyers access choice and make decisions. Simple logic would, therefore, dictate that sellers have to react and alter their own behaviour.

Why Business Needs to Take the New Information Distribution Seriously

Grant Leboff | Posted 27.08.2012 | UK Tech
Grant Leboff

Information has been democratised in a way never experienced in any previous generation. The companies that understand this will be able to take full advantage in order to create better and more sustainable businesses. Those that don't, will find themselves left behind.

Why You Can No Longer Ignore Mobile When Marketing

Grant Leboff | Posted 23.07.2012 | UK Tech
Grant Leboff

Too many businesses are ignoring mobile. While up until now many companies have 'got away with it', this situation is becoming increasingly untenable. Over a third of the UK adult population now use smart phones, with a similar percentage in the US, and the market is growing existentially.

Do Not Commit the 'Cardinal Sin' of Modern Marketing

Grant Leboff | Posted 16.04.2012 | UK
Grant Leboff

The seven 'deadly' or 'cardinal' sins are commonly thought of as envy, gluttony, greed, lust, pride, sloth and wrath. However, in marketing today, there is another sin being committed by companies the world over. This deadliest of marketing sins is... 'Irrelevance'.

Does Your Organisation Have A 'Head Of Glasses'?

Grant Leboff | Posted 01.04.2012 | UK
Grant Leboff

I was on a three hour train journey the other day. The staff were perfectly friendly but the way they worked was quite farcical. First, someone came...

Google vs Facebook - Where the Real Battle Lines Are Drawn

Grant Leboff | Posted 07.03.2012 | UK Tech
Grant Leboff

Since Google launched their Google social network in June 2011 a lot has been written about whether it will be able to rival Facebook as a real alternative. Many people make a big deal of the numbers.

Star Wars, Recruitment and Creating 'Sticky' Content

Grant Leboff | Posted 07.02.2012 | UK
Grant Leboff

Marketing is no longer purely transactional. Historically, the major measure to assess whether a company's marketing was effective, or not, was Return On Investment (ROI). A company would undertake, for example, a direct mail campaign and the metrics they would look at were the number of responses and deals done.

The Importance Of The Social Graph

Grant Leboff | Posted 28.01.2012 | UK
Grant Leboff

or a vast majority of companies Social Media is still new. However, because many of the customers a business would like to reach, spend an increasing amount of time on these platforms, companies have come to recognise the importance of being involved.

Welcome To The Social Web

Grant Leboff | Posted 09.01.2012 | UK Tech
Grant Leboff

At the moment, every business understands the requirement to have a website. That is, an address online where people can find you. What the 'Social Web' means for business is that today, every business needs to have a presence on a variety of Social Platforms, with the ability to allow customers to share that information. Failure to do this may simply mean that in a few years time, the business might as well not exist.