One final statistic that helps to explain Shapps' #epic fail is that his use of the pronoun "they" to reference 'hardworking people' would help to alienate daily Twitter users in particular since 51% are in full-time work or self-employed compared with the average of 44%.
My view is that the BBC is simply not transmitting an accurate account of reality. Over the space of the year it has ignored significant news and spun events to present something quite different from what those involved witnessed.
The 25th of October was a day like every other, a bit nippy maybe, but otherwise positively unremarkable. However, for me, and maybe for Grant Shapps it was more significant than your average Friday.
This week, I went to Manchester to the Tory party conference. Not as a Tory this time, but a happy Ukipper... The excellent IEA event - a 'Fag and a Pint With Nigel Farage' was a chance to showcase the man, our policies, our philosophy and where we stand on many issues. Again, the room was a little cosy and Nigel was on good form. The Tories were in denial that we were there.
The tragic death of comedian, actor, writer, director and producer Mel Smith will cause many to pause for thought.
The Left are finally taking Ukip seriously because we are taking their votes. We have seen a recent spate of bad news stories directed at Ukip. Ukip's founder, Alan Sked is setting up and alternative 'left wing Ukip' and Miliband advisor, Stewart Wood, let slip that Labour will probably sign up to a referendum before the next election.
The government's line - repeated several times - is that these claims were fraudulent or cheats. Without directly saying so, Grayling implied in 2011 that because "the vast majority of new claimants for sickness benefits are in fact able to return to work", it is right to assume that many current Incapacity Benefit claimants are able to work - interpretation, many are cheats, frauds or otherwise manipulating the system.
This week offers a chance to celebrate the progress made in bringing some of Britain's 710,000 empty homes back into use. Unfortunately, there is also reason to fear some of those responsible for 'regenerating' our towns and cities remain overly-fond of bulldozers and land-banking deals with developers.
I won't lie. I was starting to give up on humanity. I was feeling generally miserable about recent reports of record amounts of melting ice in the Arctic, Mitt Romney's eternally moronic campaign in the US and our current situation of ever rising economic destruction and damning of human rights by the Coalition.
Social Services have the most to gain from the proper operation of the top up since it allows them to achieve savings against more costly care solutions. One respondent actually cited this as an unhealthy conflict of interests. However, the overall saving is to the public purse and therefore no conflict can be allowed to exist.
This is the time for decisive and sustained action. Not only is the most appropriate order in the circumstances to "damn the torpedoes" but it should be quickly followed by a plea to the government to stop firing.
Usually one has to tune into the Jeremy Kyle Show to hear as plentiful a flow of populist, self-righteous, ill-thought diarrhoea as that which emanated from the government yesterday. Indignation was the mot-de-jour for assorted ministers, wheeled out to express their incredulity at the latest defeat in the Lords.
Good morning Lemmings and welcome to another instalment of Questionable Time, this week brought to us by the seemingly sunstroked denizens of Liverpoo...
The figures released today by the National Housing Federation make for worrying reading, with home ownership to reach the lowest levels they have been since the 1980s.
It concerns me greatly, and should all Labour party supporters for that matter, that possibly the biggest policy area for the next 10 years, and at a time when housing policy is under one of its biggest shake ups in a generation, Labour is found to be almost vacant.
Our changes are part of the most radical reform of social housing for a generation, to give councils more flexibility to use their social housing stock to the maximum effect and drive down waiting lists.