Great Campaign

Britain: A Thoroughly British Export

Sandie Dawe | Posted 17.06.2014 | UK
Sandie Dawe

Exporting the best of Britain means that more tourists will come, purchase more local goods and services when they're here and, importantly, export and share memories of a fantastic trip back to their own countries...

Are We Really the Most Innovative?

Dr Arlo Brady | Posted 22.10.2013 | UK
Dr Arlo Brady

This week, I came across theGlobal Innovation Index, (GII) a study from Cornell, INSEAD and the World Intellectual Property Organisation that ranks economies in terms of their levels of innovation. Imagine my surprise when I noticed that the UK is currently in third place, ahead of the USA and other innovation darlings such as Finland and Singapore.

Playing to Our Strengths - Heritage, Babies and Boosting Brand Britain

Sandie Dawe | Posted 05.10.2013 | UK
Sandie Dawe

Looking back at royal baby week, one can't help but realise the global reach of such occasions and the positive knock on effects for international tourism. Judging by the international media gathered in London for the birth of Prince George, Britain's profile has undoubtedly been lifted, with images and footage splashed across newspapers and TV sets globally... Hosting the very best national broadcasters from around the world puts us front of mind once again and reinvigorates our brand as we seek to maintain the momentum of the Royal Wedding, The Queen's Diamond Jubilee and of course the 2012 Olympic Games.

New Britain Tourism Strategy Will Attract Nine Million Extra Visitors a Year

Sandie Dawe | Posted 29.06.2013 | UK
Sandie Dawe

Few British industries are as strong as travel and tourism, and few have such growth potential. But achieving this will not be easy. It requires an unprecedented level of collaboration and partnership between the travel industry, the public sector and Government.

Tourism - The Industry Leading This Country Into Growth

Christopher Rodrigues | Posted 30.01.2013 | UK
Christopher Rodrigues

Research (from Tourism Economics) has shown that if we can get the right partnerships, the right marketing and the right policy actions we can increase inbound visitor numbers from 31 million to 40 million by the end of the decade - an increase of 9 million visitors by 2020 creating £8.7 billion a year in additional foreign exchange earnings and over 200,000 more jobs.

The Great Campaign

Jim Thornton | Posted 22.11.2011 | UK Politics
Jim Thornton

I awoke this morning to hear that David Cameron obviously learned absolutely nothing from Tony Blair. There are many of us who think the Cool Britannia campaign was the moment Blair's administration jumped the shark and lost all credibility, but Cameron certainly isn't one of them if his new 'Great' campaign for Britain is anything to go by.

Putting The 'Great' Back Into Great Britain

Huffington Post UK | Posted 21.11.2011 | UK Politics

David Cameron is launching a new drive to put the 'great' back into Great Britain. The government want to promote Britain as a top tourism and busi...