This week, I came across theGlobal Innovation Index, (GII) a study from Cornell, INSEAD and the World Intellectual Property Organisation that ranks economies in terms of their levels of innovation. Imagine my surprise when I noticed that the UK is currently in third place, ahead of the USA and other innovation darlings such as Finland and Singapore.
Looking back at royal baby week, one can't help but realise the global reach of such occasions and the positive knock on effects for international tourism. Judging by the international media gathered in London for the birth of Prince George, Britain's profile has undoubtedly been lifted, with images and footage splashed across newspapers and TV sets globally... Hosting the very best national broadcasters from around the world puts us front of mind once again and reinvigorates our brand as we seek to maintain the momentum of the Royal Wedding, The Queen's Diamond Jubilee and of course the 2012 Olympic Games.
Research (from Tourism Economics) has shown that if we can get the right partnerships, the right marketing and the right policy actions we can increase inbound visitor numbers from 31 million to 40 million by the end of the decade - an increase of 9 million visitors by 2020 creating £8.7 billion a year in additional foreign exchange earnings and over 200,000 more jobs.
I awoke this morning to hear that David Cameron obviously learned absolutely nothing from Tony Blair. There are many of us who think the Cool Britannia campaign was the moment Blair's administration jumped the shark and lost all credibility, but Cameron certainly isn't one of them if his new 'Great' campaign for Britain is anything to go by.