For us, this culture change programme is not a passing fad, nor is it the pet project of a few people at the top: it has affected every single Grey London employee. I can't speak for everyone, but I know that most never want to work in any other way again, wherever their careers take them. It's that simple and that powerful.
We are in the middle of a celebrity endorsement tsunami; never in the field of brand marketing has so much been endorsed to so many by so few. To walk London's streets right now is to be introduced to a bewildering array of sports and sports stars; Sunday magazines display their chiseled bodies and ghost-written autobiographies sit in their millions waiting to be shipped.