We Have Nothing to Lose But Our USP!
Joanna Kavenna
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Posted 02.08.2012
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I met a literary agent the other day. She told me that these days when you sell a novel to publishers, there has to be a USP. "A what?" I said. "'Unique Selling Point. You know, narrated by a hermaphrodite, or someone who has been repeatedly raped by their grandfather, that sort of thing.
