With the recent release of Grand Theft Auto V, the roles have shuffled around a bit. Parents and news anchors seem largely disinterested in the latest instalment. Instead it's the fans, now grown up, calling it transgressive as a satirical text, in light of critics' dressing down of the game's attempts at a message.
For the first time in the series' illustrious history, the hype, combined with writers and gamers alike falling over each other to lavish praise on the game, has completely eclipsed the naysayers and detractors. The moral outcry that was meant to greet the game has simply failed to materialise. But why?
Both GTA and the Arctic Monkeys have cleverly grown with their fans, knowing that standing still is the biggest mistake you can make. Helen Lewis, deputy editor of the New Statesman quite rightly reminded us on the Today Programme that the average age of a gamer is now 30.
I won't ruin the game for anybody who hasn't played it yet, but I must make a serious point about it: It is even better than I expected. Everything about it feels amazing; it is as close to perfection as a video game can be, and totally worth the time and effort that Rockstar have gone to to develop it over the last few years.
Grand Theft Auto 5 launches in but a few days offering everything from a game of golf to deep see exploration with a lot of killing in-between. This reviewer also suspects a few casual nods will be given to that TV phenomena Breaking Bad, and I for one can't wait to run my own meth lab... Again.