"Have you considered a digital perm?" asked Sebastian, one of the founding partners, who's the expert in all manner of straightening and curling. Since the words perm conjure up terrifying images of women in Dartford with pubes attached to their heads, I vigorously shook my head. But - I was interested in having a different look.
For thousands of years, beauty, status and wealth have been measured by the length, color and celebrity appeal of the follicular crown. A glossy mane symbolizes strength, health and vitality. Follicle worshipping has become the norm all over the world, and humans undergo daily grooming rituals to appease the Bedhead Gods.