Public awareness is still far too low, but the symptoms - which include diarrhoea, muscle pain, mottled or discoloured skin, itching, difficulty passing urine, chills and shivering, fever, and fast breathing - can be spotted by friends and family, or even the patient themselves. Until we all start to suspect sepsis, and say sepsis, the outlook won't get better.
The politics of health reform are becoming ever more tangled. And the more tangled they become, the worse it will be for the Government. Last week I argued that, if David Cameron genuinely believes that the Health and Social Care Bill really will drive standards up and costs down, he should ignore the doubters and keep going. However, fresh YouGov research underlines the risks that he is running.
While I'm no expert in psychological behaviour, I'm left wondering just which one of these Cameron and Lansley are suffering from. Ever since announcing the healthcare reform bill some months ago it has been opposed by over 250,000 medical health professionals, nearly every opposition party, every official medical association, the general public and even, this past week, members of the Conservative Party who would usually jump at such proposals.