In the last ten years governments around the globe launched huge campaigns against the tobacco industry and rightly so. Holding a cigarette in the United States became such a taboo; you might as well be holding a gun instead! Sugar has become the new tobacco killer and governments have done very little, if anything at all, to tackle this problem. Why?
The All Black rugby player had been locked in his room for days, shutting out all contact with friends, family and fellow players. It was 4am when he finally picked up the phone to call a helpline. The reply at the other end was simple, "hello friend". It started a process that led to therapy that has been helping to change the life of Brent Pope for many years.