Sorry Heineken, But Nothing's Ever Good Enough Anymore

Jordan Daly | Posted 02.05.2017 | UK Universities & Education
Jordan Daly

As the dude says in Heineken's ad, there are people who have been brought up to "see the world as black and white", and we should at least attempt to show them a little bit of the rainbow.

Ten Brilliant European Brewery Tours

Trivago.co.uk | Posted 28.09.2016 | UK Lifestyle

Oktoberfest is currently in full-swing, with hordes of people donning their lederhosen and dirndls and flocking to Munich to celebrate its 205th year. From centuries-old traditional breweries to modern, multimedia "experiences", we have selected ten of the best brewery tours around Europe in honour of this world-famous folk festival's dedication to beer.

Daniel Craig Unshaken, Unstirred In New 'Spectre' Images

The Huffington Post UK | Caroline Frost | Posted 25.08.2015 | UK Entertainment

It's two months tomorrow until new James Bond film 'Spectre' hits UK cinemas, and the film's partner Heineken have whetted our appetites with these br...

Why the Government Needs to Support our Beer Industry

David Forde | Posted 10.05.2015 | UK Politics
David Forde

A duty cut will encourage businesses like ours to continue to invest in UK beer, cider and pubs, securing a sustainable future for this great British industry. And, with 20million pints of beer enjoyed every day in Britain - it will help ensure that a hard-earned pint remains an affordable pleasure for millions of consumers around the country.

What the World's Greatest Ever Urban Migration Means for Consumers and Brands

Alexis Nasard | Posted 06.12.2014 | UK
Alexis Nasard

The numbers are often quoted, but still remain staggering. The United Nations predicts that today's global population of 7 billion is going to rise to roughly 9 billion by 2050. In 2010, 3.6 billion people lived in cities. Fast forward forty years, and this will rise to 6.3 billion, 70% of the world's population.

Women, Do You Enjoy Football And Beer? This Sexist Advert Says You Can't

The Huffington Post UK | Rachel Moss | Posted 29.05.2014 | UK Lifestyle

Heineken seem to have a real problem with women. We're used to the company failing to understand that women drink beer too, but now they've gone on...

Heineken Pit One Man Against The City In Epic Video Advertisement

Jonathan Heath | Posted 13.07.2014 | UK
Jonathan Heath

Heineken continue their Fantastic man video marketing series with another recent instalment featuring a guy trying to crack the code to a mysterious invitation via a selection of business cards.

Slange Var!

Crispin Reed | Posted 14.06.2014 | UK
Crispin Reed

Last week, we saw the announcement that David Beckham is to partner with The Haig Club to promote its new whisky. A fantastic looking bottle and an internationally regarded under 40 style icon looks like a smart move by Diageo in broadening the appeal to a younger demographic.

Why There Is Reason for Hope in the Battle Against Alcohol Abuse

Jean-François van Boxmeer | Posted 28.05.2014 | UK
Jean-François van Boxmeer

To achieve a sustainable change in attitude towards alcohol consumption, brewers need to also address this challenge by using their brands to promote moderate drinking behaviour - consumers relate to brands and are often fiercely loyal to them, so that is where we need to take this battle.

Heineken Uses Non-Actors in Legendary Campaign

Jonathan Heath | Posted 30.03.2014 | UK Tech
Jonathan Heath

How does this legendary ad rank amongst the rest of the Heineken flock then? It has all the love it or hate it swagger that some of their previous spots contain but coupled with a great message to men out there with even the most quirky and seemingly pointless skills.

The Difference Between a Service and a Product

Hugh Salmon | Posted 29.01.2014 | UK
Hugh Salmon

In my last post, I shared my experience of pouring hundreds of cans of beer down the drain in Vietnam due the high level of care Heineken take to ensure that every can of their lager meets their strict quality standards...

Household Energy Two: The Difference Between a Commodity And a Brand

Hugh Salmon | Posted 23.01.2014 | UK
Hugh Salmon

As an expert in the potential of the Vietnam market, having been there once before, I was with a regional director of Heineken. He carried a widget on his key ring by which he could identify the origins of every single can of his beer, including full details of when and where it had been brewed...

Heinken Share The Sofa: Behind The Scenes With Ruud Van Nistelrooy

The Huffington Post UK | Posted 27.10.2013 | UK

In the Gran Meliá's penthouse, Ruud van Nistelrooy is swigging beer with a couple of mates watching Real Madrid beat Juventus in the Champions League...

Bowie Business

David Atkinson | Posted 30.07.2013 | UK
David Atkinson

I am a huge David Bowie fan and so on hearing that an exhibition was to be opening at the V&A Museum in March, I made it my mission to attend the prev...

Heineken Go the Long Way Round With Another Champion's League Viral

Jonathan Heath | Posted 01.06.2013 | UK Tech
Jonathan Heath

Last time we saw a Heineken viral they were putting their own spin on the video prank genre in a gloriously over the top attempt to find a new apprentice. They and budget busting agency Wieden + Kennedy have returned though with a much glossier effort for another round of Champion's League ad action.

Heineken Use Crowd Sourcing For Ultimate Job Interviews

Jonathan Heath | Posted 22.04.2013 | UK Tech
Jonathan Heath

Within this campaign Heineken have not only produced a quality piece of video marketing. The crowd source element has involved their social media channels lobbying for input in choosing "The Candidate" encouraging sharing and engagement and improving the virility of the piece.

Charlie Thomas

Beyond Bond: 140 Years Of Heineken

HuffingtonPost.com | Charlie Thomas | Posted 15.02.2013 | UK

This month sees beer brand Heineken celebrate its 140th birthday, and after posting some punchy results in a market that has seen the number of beer d...

Why 'Local Society' is the Key to Britain Beating the Recession

Paul Twivy | Posted 13.02.2013 | UK
Paul Twivy

As we look back on an event-packed 2012, and realise that the full effect of the Government cuts has yet to be felt, there is a greater need than ever to strengthen and empower local communities across the country. We need to join together to create warmth and humanity in what could be a bleak 2013.

Even James Bond is Changing his Preferred Poison

Alistair Niederer | Posted 24.12.2012 | UK Entertainment
Alistair Niederer

Bond is famous for only ever drinking Martini - shaken not stirred - and yet in this film he only drinks beer. And not just any beer - Bond only drinks Heineken, because they sponsored the production of the movie.

PLAY: Act Like Bond In 'Skyfall' Game

The Huffington Post UK | Sarah Dean | Posted 21.09.2012 | UK Entertainment

The latest trailer for Skyfall - created especially by Heineken as part of its 'Crack the Case' campaign, has been released. Starring Bond girl Ber...

SKYFALL TRAILER: Berenice Marlohe Stars In Latest Clip

The Huffington Post UK | Posted 14.09.2012 | UK Entertainment

Just in case you needed a refresher, here's a little sneaky glimpse of the latest trailer for Skyfall - created especially by Heineken as part of its ...

Bond Refreshes The Parts Other Spies Can't Reach With Heineken Deal

The Huffington Post UK | Charlie Lindlar | Posted 04.04.2012 | UK

There are a few catchphrases and character traits that have gone on to define franchises and one of the most iconic, James Bond's trademark order of a...

Stephen Fry: 'The Most Exciting Game Man Has Ever Devised'

The Huffington Post UK | Posted 28.11.2011 | UK Entertainment

Actor and presenter Stephen Fry, a passionate supporter of rugby, describes it as the "most exciting game man has ever devised" in an interview with W...