A duty cut will encourage businesses like ours to continue to invest in UK beer, cider and pubs, securing a sustainable future for this great British industry. And, with 20million pints of beer enjoyed every day in Britain - it will help ensure that a hard-earned pint remains an affordable pleasure for millions of consumers around the country.
The numbers are often quoted, but still remain staggering. The United Nations predicts that today's global population of 7 billion is going to rise to roughly 9 billion by 2050. In 2010, 3.6 billion people lived in cities. Fast forward forty years, and this will rise to 6.3 billion, 70% of the world's population.
Last time we saw a Heineken viral they were putting their own spin on the video prank genre in a gloriously over the top attempt to find a new apprentice. They and budget busting agency Wieden + Kennedy have returned though with a much glossier effort for another round of Champion's League ad action.
As we look back on an event-packed 2012, and realise that the full effect of the Government cuts has yet to be felt, there is a greater need than ever to strengthen and empower local communities across the country. We need to join together to create warmth and humanity in what could be a bleak 2013.
Actor and presenter Stephen Fry, a passionate supporter of rugby, describes it as the "most exciting game man has ever devised" in an interview with W...