Powerful TV Campaign Urges Viewers to Save the Boy

Clive James | Posted 24.11.2013 | UK
Clive James

Last week we launched our Save the boy campaign after our research found that shockingly, over half of parents (55%) lack the skills needed to save their child in a life-threatening incident. St John Ambulance wants to encourage more people to learn basic first aid and so on Monday 16 September we launched an emotive TV advert on ITV...

'Cancer As Big A Killer As Ignorance Of First Aid'

Huffington Post UK | Posted 17.09.2012 | UK

Up to 140,000 people die each year where first aid could have helped save their lives. As many people die from cancer, according to stark statistic...

Ignorance Of First Aid 'Kills As Many People As Cancer'

Huffington Post UK | Posted 16.09.2012 | UK

Viewers of ITV1’s Downton Abbey will experience hard-hitting drama in the advert break on Sunday as they watch a cancer survivor choke to death in a...