The fashion industry is high pressure and fast moving but nothing can be put on hold. My team and myself can't slack off for a moment - unless of course it's to tend to my gorgeous French bulldog Peggy who can often be found distracting everyone around the building. (She knows she's the real boss around here!) So, yes, it's all a bit manic but it's rather fun manic. It reminds me of Christmas at our headquarters in east London because we send stuff down to the factories to get made; new fabrics and finished samples arrive and everyday there is something new to open.
A few years ago, we might have cited John Rocha and Matthew Williamson as the hottest tickets for London Fashion Week. The New Guard have trounced on that theory. They are more than just BFC sponsored talent, the lucky creatives that escaped the unemployment net. They are the rebirth of British fashion design. Yeah, I said it. An actual rebirth.
Usually this time of year I'm running around London Fashion Week rushing from show to show and no matter what shoes I wear I end up with my feet punishing me in some way. So this season I decided on something slightly different. I decided to stay at home and see what brands were doing to promote their new collections via the internet and digital media.