Round the back of London's South Bank, something important is hidden away. It's within easy walk of a currently rammed Olympic transport hub, but unlike London Bridge, there's no one in a purple and orange overall to offer helpful and insistent directions. In fact, you'd be forgiven for thinking there'd been something of a cover up.
A big favourite of mine is London based label Elenany. Sarah Elenany, is behind the brand, and draws on her Palestinian and Egyptian heritage to produce contemporary clothing for young people. The designer started the label in 2009 as she felt there was nothing at the time providing stylish attire for young Muslims.