The medley of today's media is unprecedented. While Britain's biggest publishers find themselves in similarly unparalleled levels of turmoil - shrinking revenue, the threat of state regulation, and a growing tendency to aim their guns at each other - the range of outlets beneath them is fragmenting like light through a prism.
I've always hate a love/hate relationship with Urban Outfitters, caught between my adoration for their clothes and my disapproval for the controversies they seem so adept at racking up. They might be known for their hipster beanies and shoes with crazy platforms, but who are Urban Outfitters? Who are they really selling to? And what makes them popular?
With the kind of music I make, I never imagined in a million years that I would look out from stage and see guys and girls wearing One Direction t-shirts singing along to what I'm playing, standing next to guys that are almost old enough to be their fathers and who look like they were the Ramones' number one fans.
Girls is littered with examples of overindulged, entitled twenty-somethings, unable to hold down a job for more than a few months due to personality clashes and boredom, while being entirely self-obsessed and overly concerned with every aspect of their own lives from fashion to food. It paints a picture of an age group trapped in arrested development, desperately unable to grow up.