Having role models that bust these perceptions is a huge step forward, but it is equally important not to single them out for being different. It's as if to say, if you don't look like the super skinny version, then somehow you're not normal. Most kids want to feel normal so will they really ask for the 'curvy version?'. Will they want to be seen with it?
We have come to directly associate beauty with appearance over time, so that now no one would use the word to praise somebody's personality. Maybe that is the starting point, each of us this week need to use the word when talking about something non physical. We need to reclaim the word, something marvellous, amazing, outstanding. We need to close our eyes and see the beauty.