Mobile devices create a personal environment which is then used to take advantage of children. There have been countless scandals with thousands of pounds spent on IAPs. Who buys £69 worth of smurfberries? That is more expensive than a Lego box set which at least has reuse value! Who do companies think pays for IAP - sensible adults, or children?
Danny Kitchen, a 5 year-old from Bristol, racked up a bill of £1700 in less than 10 minutes. He'd been buying bombs in the 'free' app Zombies vs. Ninja at £69.99 per pack. He bought 19, as well as various other bonuses. When asked what happened Danny said, "I'm not sure how I did it, I thought it was free."