Indie Authors

Behind Every Brilliant Book Is a Brilliant Editor

Hattie Holden Edmonds | Posted 17.12.2014 | UK Entertainment
Hattie Holden Edmonds

A good editor is essential to the success of any book. So this week I interviewed Sarah Vincent, author and editor of ten years with Cornerstones, one of the UK's leading Literary Consultancies.

Breaking Down the Book Industry Barriers

Hattie Holden Edmonds | Posted 10.12.2014 | UK Entertainment
Hattie Holden Edmonds

What to do if you're not David Walliams, you don't have a big publisher to propel your Aweful Auntie to the top of the Christmas sales tree, but you're still determined to make your book a success?

Cunning Ways to Get Your Book Noticed

Hattie Holden Edmonds | Posted 28.11.2014 | UK Entertainment
Hattie Holden Edmonds

Marketing your self-published book is a long game and there are all sorts of ways to keep up the interest, including blogging, podcast interviews, videos, signings and entering it into competitions. Giveaways are another great route to get your book out there and top of the giveaway options is Goodreads.

Launching Your Book

Hattie Holden Edmonds | Posted 24.11.2014 | UK Entertainment
Hattie Holden Edmonds

Writing is a solitary business so it's important to celebrate your book's birth into the world. The launch doesn't have to be a fanciful, costly affair, but if you want to spread the word wider than just family and friends, read on.

Why We Still Need Bookshops

Hattie Holden Edmonds | Posted 13.11.2014 | UK Entertainment
Hattie Holden Edmonds

Tweet about your favourite bookshop. Tell others when they are putting on one of their intimate readings, or which book the insightful manager has just recommended. And if you can sneak a story into the local press about your own book and where it can be bought, even better.

Perfecting Your Amazon Page

Hattie Holden Edmonds | Posted 06.11.2014 | UK Entertainment
Hattie Holden Edmonds

Keywords are crucial to the discoverability of your book so you should include these in the description. They need to be specific so that your target audience can find your book when they are searching online.

Approaching the Book Bloggers

Hattie Holden Edmonds | Posted 30.10.2014 | UK Entertainment
Hattie Holden Edmonds

Book bloggers can be a self-published author's best friend these days. But there are thousands of them out there so you want to make sure that you are targeting the right ones for your particular book. Once again, a scattergun approach is wasting both your time and theirs. So do your research.

Getting Publicity for Your Book

Hattie Holden Edmonds | Posted 23.10.2014 | UK Entertainment
Hattie Holden Edmonds

As for getting reviews for your book in the print media, you have a much better chance of being reviewed by the online book bloggers - nevertheless, it's worth a try. Again, target each one separately and don't use the scattergun approach with a generic press release, as many of the self-publishing services do...

Writing a Punchy Press Release

Hattie Holden Edmonds | Posted 15.12.2014 | UK Entertainment
Hattie Holden Edmonds

The ideal press release will contain not only all the relevant information about your book but also a tantalising hook to snag the attention of any journalist reading it. It should be as concise as possible and no longer than an A4 piece of paper (around 500- 700 words).

Making Twitter Work for Your Book

Hattie Holden Edmonds | Posted 08.12.2014 | UK Entertainment
Hattie Holden Edmonds

Twitter, like blogging, is essential to any book marketing campaign these days. It helps you connect with your peers, share important information and it gives you a voice and a profile out there in the busy world of book publishing. Like many writers - especially those from traditional publishing - I was a complete Twitter-phobe.

Choosing the Best Self-Publishing Service for Your Book

Hattie Holden Edmonds | Posted 24.11.2014 | UK Entertainment
Hattie Holden Edmonds

Having initially thought that I would put the book out myself, suddenly the idea of setting up an imprint to publish it under, finding a good quality/affordable printing company, loading it up on Amazon, getting an ISBN number (essential if you want to sell in bookshops), producing the Advanced Information sheets... all seemed just too daunting.

Always Judge a Book by Its Cover

Hattie Holden Edmonds | Posted 17.11.2014 | UK Entertainment
Hattie Holden Edmonds

What to do if you're not JK Rowling, you don't have a big publishing house to promote you but you're determined to make your book a success?

When Is the Best Time to Publish Your Book?

Hattie Holden Edmonds | Posted 10.11.2014 | UK Entertainment
Hattie Holden Edmonds

What to do if you're not JK Rowling, you don't have a big publishing house to promote you but you're determined to make your book a success?

How to Successfully Self-Publish

Hattie Holden Edmonds | Posted 02.11.2014 | UK Entertainment
Hattie Holden Edmonds

You've written your book. You've had it edited and proofread.* You've received a respectable amount of rejection letters from publishers, and now you want to get it out into the world. Where do you start?

Ten Publishing Trends: An Indie Author's Take

Laxmi Hariharan | Posted 02.05.2014 | UK
Laxmi Hariharan

The most interesting part of a publishing conference is normally the wrap-up session. By then, you have worked out that all the authors are in the same boat: i.e. hoping to be mainstream published, but meanwhile contemplating going Indie.

Absolutely On Purpose: From Marketing Strategist to Published Writer

Stephanie Holland | Posted 17.09.2013 | UK Lifestyle
Stephanie Holland

In just over a decade I've morphed from marketing strategist to consultant, and freelance writer to (soon to be) bonafide #indieauthor. I'm not rich, and no longer yearn to be. I have something way better than that. I have passion. I have purpose. And a whole load of vision. This is what I've learned along the way.

Are We Writing Too Much to Be Reading?

Laxmi Hariharan | Posted 10.08.2013 | UK Entertainment
Laxmi Hariharan

If I could spend even seven days, in my own home unplugged from my devices, perhaps I could recapture some of that stillness inside which is so needed to create--to read or write.

Is Exploiting Authors to Be the New Publishing Model?

Orna Ross | Posted 03.02.2013 | Home
Orna Ross

I have been bowled over by the creativity, hardwork, generosity and kindness of the indie author community, who are so generous in working together for each other and demonstrate daily that self-publishing is the most creative and reader-centred route an author can take today.

Do You Have to be a Celebrity to Get a Book Deal?

Laxmi Hariharan | Posted 15.12.2012 | Home
Laxmi Hariharan

Girls creator Lena Dunham signs book deal worth more than $3.5m. The headlines screamed, going onto elaborate how this 26-year-old filmmaker will deliver an advice book on essays about sex, mortality and food for Random House.

Does it Take a Controversy to Create a Bestseller?

Laxmi Hariharan | Posted 07.11.2012 | Home
Laxmi Hariharan

Does it take a controversy for an Indie novel to become a bestseller in today's crowded electronic era? Of course if your novel is provocative enough, and both the above are extremely so, it will rub many the wrong way, sufficiently enough to generate that much-needed word-of-mouth buzz, which any marketer worth his/her salt will tell you is invaluable.

Indie Authors Need to Look for New Opportunities

Martin Perry | Posted 04.03.2012 | Home
Martin Perry

The life of an indie author involves several things; ferociously refreshing the sales statistics for their latest releases, obsessively checking social media, maybe a bit of Googling their own name. What it rarely involves, unfortunately, is them looking at how the new ePublishing market can be brought forward, and how that might help them.