In just over a decade I've morphed from marketing strategist to consultant, and freelance writer to (soon to be) bonafide #indieauthor. I'm not rich, and no longer yearn to be. I have something way better than that. I have passion. I have purpose. And a whole load of vision. This is what I've learned along the way.
Does it take a controversy for an Indie novel to become a bestseller in today's crowded electronic era? Of course if your novel is provocative enough, and both the above are extremely so, it will rub many the wrong way, sufficiently enough to generate that much-needed word-of-mouth buzz, which any marketer worth his/her salt will tell you is invaluable.
The life of an indie author involves several things; ferociously refreshing the sales statistics for their latest releases, obsessively checking social media, maybe a bit of Googling their own name. What it rarely involves, unfortunately, is them looking at how the new ePublishing market can be brought forward, and how that might help them.