What to do if you're not David Walliams, you don't have a big publisher to propel your Aweful Auntie to the top of the Christmas sales tree, but you're still determined to make your book a success?
Marketing your self-published book is a long game and there are all sorts of ways to keep up the interest, including blogging, podcast interviews, videos, signings and entering it into competitions. Giveaways are another great route to get your book out there and top of the giveaway options is Goodreads.
As for getting reviews for your book in the print media, you have a much better chance of being reviewed by the online book bloggers - nevertheless, it's worth a try. Again, target each one separately and don't use the scattergun approach with a generic press release, as many of the self-publishing services do...
Twitter, like blogging, is essential to any book marketing campaign these days. It helps you connect with your peers, share important information and it gives you a voice and a profile out there in the busy world of book publishing. Like many writers - especially those from traditional publishing - I was a complete Twitter-phobe.
Having initially thought that I would put the book out myself, suddenly the idea of setting up an imprint to publish it under, finding a good quality/affordable printing company, loading it up on Amazon, getting an ISBN number (essential if you want to sell in bookshops), producing the Advanced Information sheets... all seemed just too daunting.
In just over a decade I've morphed from marketing strategist to consultant, and freelance writer to (soon to be) bonafide #indieauthor. I'm not rich, and no longer yearn to be. I have something way better than that. I have passion. I have purpose. And a whole load of vision. This is what I've learned along the way.
Does it take a controversy for an Indie novel to become a bestseller in today's crowded electronic era? Of course if your novel is provocative enough, and both the above are extremely so, it will rub many the wrong way, sufficiently enough to generate that much-needed word-of-mouth buzz, which any marketer worth his/her salt will tell you is invaluable.
The life of an indie author involves several things; ferociously refreshing the sales statistics for their latest releases, obsessively checking social media, maybe a bit of Googling their own name. What it rarely involves, unfortunately, is them looking at how the new ePublishing market can be brought forward, and how that might help them.