The research cost me no money but a lot of my time. I asked friends and family, looked in the press, on the Internet and spoke with professionals. All the research told me was that there was room for the type of Coach I wanted to be.
There is always a queue in front of this restaurant, but that really doesn't matter. And no, it's not MacDonalds - they've already closed down in Iceland, probably the only country in the world where they went out of business.