I always have a lot of people asking me how I choose a look and develop the concept for a project, which can be as complicated as using a keyword derived from primary and secondary research or as simple as a 'style' of living.
I don't know about you but I'm looking forward to getting cosy on the sofa with candles burning and Christmas movies playing all day... But before that there is lots of work to do. It's not that easy to make your own Christmas.
Scandi style is limited to only being great if you want a quick Ikea fix for a student flat or a lower budget rental apartment, but this way of designing in real terms reflects no creativity, comfort or drama at all.
The bedroom is one of the most difficult spaces in the home to decorate. This is largely due to the fact it is an intimate area; and is the one space that we are allowed the absolute freedom to decorate in a way that reflects our true style and personality.