When media changes, the world changes. We live in a world where the Pope and the President are on Twitter and Rabbis communicate on Facebook. We live today in a time, which some call the Fourth Industrial Revolution. A period which is distinct in the speed, scale and force at which it transforms production, distribution and consumption.
Memes have become a secondary language online. Increasingly, we use visual modes to communicate, and memes are an evolution of that symbolical language. They hugely influence modern idiom and serve as cultural points of reference. It's a language that makes sense to those in the know and seems nonsensical to those who are not.
Social media now extends into every aspect of life, from parents posting 12 week scans on Facebook to friends setting up 'in memory of' pages to remember loved ones. Our digital footprint exists from cradle to grave and beyond, with digital communications changing the way we talk about death and even how we plan for it.
Once upon a time there was this new thing called the Internet, where people could settle arguments about 70's TV programmes or look up the nearest pizza place. At first the people were wary of this 'new thing', but gradually came to see it as, first useful, then important, and then vital as a source of information and entertainment.