Subscription models are fast becoming the norm in our increasingly digital society, but the upshot is a much greater need for businesses to understand and create active two-way conversations with their customers.
If Europe wants to get a good start in this future market, it has to lay the foundations now, and become active first and foremost on three fronts: in infrastructure, in education, research and development, and in the support and financing of startups.
It may be surprising to many people to learn just how at risk from cybercriminal activity even the smallest of businesses can be - fraud, banking Trojans, ransomware and phishing attacks all target small as well as large businesses.
Owners of customer review sites don't think it's their responsibility to police the content that people post... people can get away with doing pretty much what they please, regardless of who gets hurt and whose property is damaged or destroyed.
This is a family picture of us, but not on the beach in Cornwall or picnicking in the park. No, this is our first 'Dronie' - a pic taken by a drone. A robot-powered zoom out selfie - what's not to love?
The first console I ever owned was the original NES. At eight years old I'd never really gamed before but one very short lived go on Super Mario Bros. (ploughing into that fist Goomba) at my friends and I was hooked.
Our ability to create and innovate at work often depends on having access to the right information, to ensure ideas are informed and not a repetition of previous work completed... If information is such an asset, why are so many companies failing to make use of it?
TfL claims that moving to cashless buses will save it £24 million a year, highlighting the economic benefits of embracing contactless technologies... the focus should be on making the technology inclusive. After all, it should be about making the customer experience as easy and seamless as possible.
What is the fundamental technology change of the next decade? Most people would agree that we're in the process of a mobile revolution... it's reasonable to assume that smartphones will be the technology that unlocks the next $100 billion super unicorn outcome.