We are living in an age where we do almost everything online, from work, communicating with friends (or strangers) and finding love to watching our favourite TV programmes. As such, internet access is available in more public locations than ever before.
Only about 25 per cent of online consumers impulse buy - a lot less than when they are in store. It's clear that online stores are currently missing a significant revenue opportunity. Rather than trying to define future purchases based on previous consumer behaviour, ambient ecommerce focuses on the 'here and now'.
Mobile is the answer... it's how 87%+ of people even in the UK connect with their world, and therefore, brands. Messaging Apps are not some kind of magic hippo chow that lets marketers get up in people's grilles again in the same way in a new place... Messaging and mobile are a filter for fail.
There's a revolution occurring in how our urban spaces are managed, but success is less likely to come from grandiose projects and more likely to derive from a series of small improvements... Smart cities are still attainable, but we're learning from experience that the big bang approach isn't always best.
Was the study really as sinister as many are making out? I think not... Facebook and other big sites conduct experiments on their users every day, using data to improve their product as well as the user experience... In reality, the #FacebookExperiment is little more than website optimisation.
Connectedness, as the merging and integration of technology, people, global communities, is 'the real world' today... what young generation hasn't had their own paradigm shift to content with over the years - the sexual revolution, post-war modernism, woman's rights, gay rights, the structure of the workplace, informality, the changing structure of the family unit...
So how can we, knowing the great leaps that technology has recently made, go back to feeling excited about the future? And is there a way to predict what will happen, without turning to the (probably) unrealisable dream of flying skateboards?
Nearly half of the UK's office workers are suffering from 'Infobesity', the over-consumption of information. It's making us unhappy, is bad for our health, and hurts our productivity... There must be something wrong with the office culture in many companies when 45% of workers feel that they should reply to work email instantly - no matter where they are or what they're doing.
"How many robots do you encounter during your day?" The answer, I expect, is none... the great news is that we have some fantastic UK entrepreneurs ready, and inspired by the mission, to lead the RAS charge from Europe.