Large, black handsets; flat bodies with curved edges and wrap-around screens: just a few of the predictions that made up the usual clamour preceding the latest iPhone launch. And it was guesswork that - for once - seemed to undershoot the reality. Seriously, if large screens and curved edges are the best we can come up with, then it's a good job we're not in charge of Apple development.
Could the spectacular success of Apple's iPhone sow the seeds of its demise? Within a couple of months we're due to see the fifth incarnation of arguably the world's most successful consumer product in a generation.