Just as we were thinking about launching a magazine independently, financed by maxed out credit cards and money found down the back of the sofa, it seemed that suddenly we could slug it out with the big boys and girls on an almost even playing ground. We would be able to get to our niche audience via the magic of the internet.
Apps are big business, whether you're offering users a cab ride in two taps or the ability to send self-destructing photo-messages, valuations of anything up to $20bn show their huge potential. With YPlan's second birthday fast approaching, here are a few tips for how to build your own world class app.
Remember the bad old days when looking for an online bargain meant trawling through every site you could think of in an attempt to find the cheapest version of a product? ... thanks to some newfangled tools, that could soon be a thing of the past... Here are a few handy apps that may well help you save some serious money.
In a better world, we would have a total split between wholesale provision of Utilities and retail sale of access. Massive, international firms would be immune from some anti-monopoly laws as long as they pushed it all forward year on year and could only make money from keeping their retail, consumer facing customers happy.
There are, I suspect, some adults who will be seduced by this kind of jolly CBeebies singalong advert. Who will merrily have their brain wiped clean of all the bad news stories that have plagued the energy industry and from now on look at British Gas as Brian Cant would Humpty - with fondness and kindness. Aren't they silly and sweet? I'm afraid I am not one of them.