How will it ride out a difficult market? I'd put money on Apple continuing to attempt to convert feature-phone customers and a younger crowd with a lower-priced iPhone offering. It currently ticks that box with the iPhone SE which delivers the Apple experience for £220 less than the iPhone 7.
Can all technology companies just dial it down for a while, so we can gather ourselves? No new models, no new operating systems, no new features. I just need a break from all of this constant improvement. I'm exhausted with it all.
This week's National Coding Week is testament to this. Despite our reliance on technology and technical solutions to drive our work and personal lives, few of us actually understand the inner workings or the technology that facilitate a wonderful user experience