To an advertiser you are many things: you are where you are, what you read, the tools you use, the games you play, and the people you contact. This means that the data inside your smartphone is a gold mine to advertisers, and many companies have begun mining that data through tracking on mobile websites and in mobile applications.
What type of world would we live in if it didn't involve fake deaths, three billion dollar offers, crack smoking mayors and even Chinese reform? Reality? Surely not? In what can only be described as a 'turbulent' week, we have seen stories surface from seemingly poor political and financial decisions to the downright bizarre.
Tinder is so 'hot right now' (unlike that phrase, unless you're Paris Hilton- the shame). Everyone is doing it and no one seems to be slowing down. The web is littered with people's opinions on the app, from where's best to do it, to how to get the best out of it. I can only hope this is just as useful.
Our world evolves at an unimaginable speed. We have become so impatient and demanding, that we even expect that after a few meditation sessions we will be as zen as the Dalai Lama, but the reality is far from there, even if positive changes happen after a few sessions, it takes weeks, before we start to really notice the benefits.