Picture the scene - you are completing an application form for life insurance and a page comes up giving you the option to upload data from your always-on fitness monitor, outlining your exercise, work and sleep patterns for the past 6 months, with the incentive that reduced premiums may be available for those who do.
There is rarely anything new under the sun. It's useful to remember this when there is great furore over new technologies and the effects they are having on us and the world we live in - especially when the stories are as serious as a teenager taking her life because of the 'toxic digital world' she had become so enmeshed in.
So where is this sense when it comes to directions? It turns out that this sense, or lack thereof, seems to be latent in grid cells in my brain. Last summer, neuroscientist Joshua Jacobs, of Drexel University, along with his colleagues, tested fourteen people who had electrodes implanted in their brain for epilepsy therapy, and learned that humans have similar 'direction cells' as animals.
One of the worst things you can say to professional photographers is that, thanks to smartphones, we are all photographers today. They will argue that real photographic talent comes from experience and that amateurs will never replace professional when it comes to crafting meaningful visual stories. They are right, but they're also missing the point.
To an advertiser you are many things: you are where you are, what you read, the tools you use, the games you play, and the people you contact. This means that the data inside your smartphone is a gold mine to advertisers, and many companies have begun mining that data through tracking on mobile websites and in mobile applications.
What type of world would we live in if it didn't involve fake deaths, three billion dollar offers, crack smoking mayors and even Chinese reform? Reality? Surely not? In what can only be described as a 'turbulent' week, we have seen stories surface from seemingly poor political and financial decisions to the downright bizarre.