Large, black handsets; flat bodies with curved edges and wrap-around screens: just a few of the predictions that made up the usual clamour preceding the latest iPhone launch. And it was guesswork that - for once - seemed to undershoot the reality. Seriously, if large screens and curved edges are the best we can come up with, then it's a good job we're not in charge of Apple development.
It's an unusually sunny Saturday afternoon in Battersea Park, and I am taking deep breaths to stop myself from hyperventilating. I have just dropped my iPhone. My uninsured life support, with a not-too-shabby price tag of £600, has transformed into a pile of broken glass and chipped plastic mixed amongst gravel on the pavement. Someone might as well have just hit me. Did I really just say that? Yes, yes I did.
what if the IT department became more like an Apple Genius Bar? Workers could bring their own devices into the office and IT would help set them up for business use. But rather than just installing something on the device and handing it back, IT would walk the worker through how to, for example, download, install and use business-approved applications.
Apple has succeeded in becoming a cultural icon as well as a successful business, its desirable products and clever advertising set it apart from other technology companies. But it isn't the only enterprise that has been touched by the Jobs halo, remember he's also the man behind the Pixar animation studio.
My great excuse in all this is that my logic is perhaps more accurate than they are willing to accept. Given that technology changes so rapidly I consider it foolish to learn the ins and outs of one contraption only to find that the next model is around the corner effectively and immediately rendering defunct, the prequel.