The truth is that after two years of campaigning the SNP haven't managed to move the ball forward in any game changing way at all. Having failed to become the 'momentum campaign' the SNP went in search of elusive big moments. But to those who have been following events closely the SNP's campaign has been a series of false starts and stumbled half answers.
Britons appear by nature to be pessimistic with regard to the economy. We have now had 11 consecutive months of positive EOI scores - the second longest on record, behind a 15 month period around and following the 1987 general election. If we are to see this optimism to continue into the 2015 general election, it will beat the record by a full eight months.
At last! The economic recovery is finally under way. Its dynamics - rising borrowing, a housing "bubble", uncertain prospects for the eurozone - may trouble some readers. But, as the news over the last month or two has underlined, we are at least now living with an economy which is growing rather than shrinking.
This week I was a panellist at the launch event for the inaugural Ipsos MORI Top Cities survey - a worldwide poll that crowned London as the most popular city in Europe, but forced us to tip our bowler hats to New York as the global winner. But in amongst the data were a few fascinating phenomena...
A wider debate has now emerged about the role of women in society. 'Fourth wave feminism' questions whether men and women both have a subconscious misogyny, perhaps a blind spot about women's role in public life. Do we all assume women will shut up and sit back, rather than fighting for a space within public discourse?
David Cameron will note that Britain is one of the countries most in favour of gay marriage, with 66% in support. It's worth noting that most people in this country (58%) now have a work colleague, friend or relation who is lesbian, gay, bisexual or transgender (LGBT), a pattern which is by no means the case in all countries covered in the survey.
Of course politicians are unlikely to vote for change that's not in their interests. If we want participatory democracy, we'll have to change the system ourselves. So, 650 members of the Ordinary People Movement will aim to represent the 42% of voters who want to participate by standing for election on a platform of constitutional change.
By showing strong leadership and committing its fair share of new money to the Green Climate Fund to help children adapt to the effects of climate change, the UK Government can make sure children everywhere have enough nutritious food to eat, grow up to fulfil their potential and do not pay for our past mistakes with their futures.