The most interesting thing about the mainstream media reportage on the Spotify artist royalty debate is that in all the coverage I have read there has been hardly any reference to what the main problem is. The main problem is certainly not what Spotify pays the record companies and publishers... The problem here is what the record companies pass on to the artists.
There are few experiences more enjoyably Zen-like than buying in one of Apple's cool white stores. From Singapore to Shepherds Bush the experience is sublimely efficient. The browsing shopper, secure in the knowledge that everything has been displayed in an aesthetically beguiling manner, can be confident that the best is on show and shown to its best advantage. It is what makes shopping with Apple so special.
The ways in which music, films, TV programmes and reading material are purchased and consumed has transformed as a consequence of the online revolution. The digital industry has grown exponentially, and there has been a shift from the physical to the digital across all types of content and services.
Making Ding Dong number one in the UK charts may seem childish, sure. But it also helps combat the revisionist narrative played across UK media. And it follows in proper punk tradition. It's a small, creative way to force the media to acknowledge Britons dislike for policies that have crushed the country.
When I imagine my own kids one day going through my "box" of memories I realise that there is no box. Even my inbox they won't have access to. Emails have replaced letters, pictures on facebook have replaced photographs, iTunes downloads have replaced CDs which in turn have replaced tapes and records - and then there's the Kindle.