The ways in which music, films, TV programmes and reading material are purchased and consumed has transformed as a consequence of the online revolution. The digital industry has grown exponentially, and there has been a shift from the physical to the digital across all types of content and services.
Making Ding Dong number one in the UK charts may seem childish, sure. But it also helps combat the revisionist narrative played across UK media. And it follows in proper punk tradition. It's a small, creative way to force the media to acknowledge Britons dislike for policies that have crushed the country.
When I imagine my own kids one day going through my "box" of memories I realise that there is no box. Even my inbox they won't have access to. Emails have replaced letters, pictures on facebook have replaced photographs, iTunes downloads have replaced CDs which in turn have replaced tapes and records - and then there's the Kindle.