John Lewis has said that the purpose of the ad is to raise awareness of the elderly and the importance of being together at Christmas through "thoughtful gift giving". But, in an age of intense commercialism, does the ad have mixed messages?
Well, a few weeks later we packed our bags, jumped on a plane to LA and checked into our first hotel to begin our great Californian honeymoon adventure; I wearily opened my luggage, and who should I find? Mabel, of course.
And so it came to pass that primary schools began to drop the traditional Nativity Play from their winter schedules, favouring instead a Winter Celebration which offended nobody and in which everyone got a part.