If Waitrose really is prepared to abandon all of its principles for a few corporate boxes at important sporting events, then why not go the whole way? Why not get behind Sepp Blatter's FIFA? The opportunities for Waitrose, post-ECB, are endless.
KP is currently one of the world's top batsmen and if the England team was selected on merit he would be in it. The Aussies will be rubbing their hands with glee that they are not going to have to face him this summer.
Despite the crushing weight of evidence over the last twelve months to support the assertion that Cook is a disastrous captain, Giles Clarke and co have never wavered in their support for him. He may be inept tactically, weak as a leader and struggling even to justify his place in the team, but he is handsome.
I heard this morning that Jonathan Agnew quit Twitter after receiving a stream of abuse on the site after a spat with Kevin Pietersen's wife. Although I haven't (yet) been wished 'death by Ebola' by an anonymous Twitter user, I've recently had the misfortune of dealing with a few Twitter trolls of my own...
The ECB has still not said officially why he was sacked. It seems almost a small and inconsequential detail at this point, so much water having passed beneath the bridge and so many daggers having been placed so expertly between so many shoulderblades. But it is the most important detail of all.
Clegg is not alone this week in turning on his leader. In his new autobiography, former England cricketer Kevin Pietersen takes a swipe at his Vice Captain Matt Prior, describing the wicket keeper as 'a Dairylea triangle thinking he was a Brie'.
It was always Gordon Brown's problem. It's turned out to be Philip Clarke's as well over at Tesco. And, despite his recent runs for England, it may well be Alastair Cook's too. But why are deputies so often such failures? Why, when they have spent years planning their accession and have been positively groomed to take over, do they invariably make such a hash of the top job?
On paper, a group of ageing middle class men wittering on for eight hours about a sport where very little can happen for five days straight doesn't sound like radio gold, however the BBC has turned it into an art form.
Men are either sycophants or narcissists. A fortunate few can even be both, such as the frankly scary Dominic Cummings, a close ally of Education Secretary Michael Gove and a person who is unlikely to have ever uttered the words: 'Sorry, you're right.'
Poor old Jonathan Agnew, the BBC's once universally loved voice of cricket. It would be wrong to say he has failed these last six months to hold the ECB to account, because that would imply he had tried to...
The ECB, whether it likes it or not, is not North Korea. It cannot disappear people without explanation, nor can it lie to the public about maladies afflicting key apparatchiks without facing repercussion of any sort.
Kevin Pietersen is just the latest casualty of a system which prizes orthodoxy above all else. Examples can be seen across the sporting spectrum in England (Danny Cipriani in Rugby Union, Pietersen and Jack Russell in cricket to name but a few), but football seems to take the biscuit for having the biggest homogenised mass of samey players.
Pietersen is arguably the most talented English player of the modern era. Simply by looking at his statistics it's clear to see that he was on the way to smashing the record book and becoming an England legend. However, look past the statistics and some would say you'd find an enigmatic talent, unwilling to adapt his game or listen to authority.
Kevin Pietersen is England's greatest ever run scorer. Roy Keane was arguably one of Manchester United's greatest ever players. Lewis Hamilton, was the whizz-kid extraordinaire. Three iconic sportsmen - but none of them are team players.
What the ECB did was wrong. Questions were answered, and I guess they still are, but they've done a disservice to someone that put 110% into England cricket. Regardless of the reports, the text messages, hands down he would be on that team sheet, for his sheer brilliance.
I strongly believe England's cricket team must stick together and learn from their experiences before refocusing their efforts on the next Test following their crushing defeat in the First Test of The Ashes against Australia.