With both main parties holding strong leads on one issue but being weak on another, and with polarisation among the electorate so that each's strength on one issue is mostly important to its own voters but cancelled out among its opponents', this may be the first election we have recorded where the winning party is not the one who is seen as strongest on the key issue.
My recommendation that people vote Labour is an optimistic punt that the degeneration of Britain will be slowed down and the lives of the most vulnerable will be a little more bearable than they'd've been under the Tories. Nothing more ambitious than that.
Tomorrow the polls will open and election day will finally be upon us. It has been a long campaign, but it all comes down to a simple choice: between a Labour government that puts working people first, or a Tory government that works only for the privileged few. It is the clearest choice that has been put before the British people for a generation. The stakes are so high.
Britain's future is on a knife-edge. It would be a tragedy if we threw away all the hard work of the past five years and went back to square one. Together we can keep strengthening our economy, creating more jobs, investing in our health service, giving more young people a chance to get on in life. All this is within our grasp. We are on the brink of something truly special in our country.
Predicting outcomes is something we have been doing in my business at Fear Group for 34 years, we do it to locate hot-spots in global economic activity as a background to future group investment. With this in mind I asked our in-house researchers to come up with their prediction for Thursday's General Election and here is the result...
I think it is an obvious choice for anyone who wants to ensue that existing human rights protections are not taken away, particularly from unpopular groups. I also don't want to see human rights become a political football, reimagined every five or 10 years to fit the narrow ideology of the politicians in charge.
"We are your servants......" It may come across like a sound-bite from a group wooing session gone wrong, but this was one of the many quotes dropped...
As a teenager in London in the mid-90s, everyone I knew was anti-Tory. It was the fag-end of the John Major era, and amidst a sea of sex and corruption scandals the Tories had saved some of the most damaging measures for last, privatising the industries Thatcher hadn't dared to...
With campaigning coming to an end, it appears that we are about to enter a period of total confusion. Whilst the parties are all claiming legitimacy in advance of the election result, the only outcome that will deliver certainty is a majority but looks extremely unlikely. The confusion on the part of the electorate is reflected in confusion amongst our politicians.
In the end it may be the Labour party that pays the highest price for this tax on London, with a major shift in the political landscape in the capital from red to blue.
We were out together recently, when Donald, a man in his mid-40s, showed us round a crowded studio flat with three beds in the same open space and damp on the walls. It's not politics to him, but it's politics to us - and he wants his councillors and his future MP to help. This is where politics meets reality.
The only thing standing between the Tories and a second term now is Scotland, a bitter twist to an unedifying five years of the Coalition, divide and conquer politics at it's finest. Nothing will change this, not least me, so I plan to have drink on election night for every Scottish seat the SNP don't win. I sadly expect to be stone cold sober.
So no matter who wins on 7 May, and whatever kind of government the would-be-politicians manage to cobble together, it is a decision-making moment for me because it is healthier than in those countries where the incumbent leader "expects" no less than 95% of the votes in his favour. And woe betide anybody who dares to think or say otherwise!
On Thursday 7th May the UK faces a stark political choice. A choice between a Conservative Government intent on withdrawing from the world, or an outward-looking Labour Government invested in shaping a prosperous and fair Britain that is at ease with itself on the world stage. The biggest threat to our future is not Europe, it comes from within.
No one really knows whether David Cameron or Ed Miliband will be the next British prime minister. And anyone who says they do is probably making it up. With that in mind, here are seven things everyone should understand about the campaign and election night.
I suspect, like many, I was suckered in by Blair and by how he let us all down. Of course I might be wrong but expect an emotional outpouring of grief from Brand in two or three years about how Miliband did the same to him. Russell... the changes you claim to want to see... 'it ain't gunna happen'.