Lady Geek

Is Wearable Technology the Answer to Get More Girls in Tech?

Belinda Parmar | Posted 16.07.2013 | UK Tech
Belinda Parmar

The number of females working in the technology industry may be decreasing by 0.5% every year, but out of this frenetic school scene of creativity and wearable technology came girls rushing to sign up to Mr. Talbert's computer science class next year.

Forget Alicia Keys. BlackBerry Need a More Authentic Voice to Talk to Women

Belinda Parmar | Posted 02.04.2013 | UK Tech
Belinda Parmar

What better way to mark this momentous event than to announce the appointment of the new Creative Director! The industry titan that is going to lead the BlackBerry charge, whose creativity, innovation and inspiration is going to restore them back to former... What's that you say? It's Alicia Keys? Really?

The Incomplete Package

Belinda Parmar | Posted 18.02.2013 | UK Tech
Belinda Parmar

Packaging often gets overlooked but is incredibly important to both men and women - I believe this to be a fatal error. As Apple have demonstrated, packaging is everything. From the look, feel and slow seductive movement of opening the box - you are appealing across all senses.

Get Your Geek on This Christmas!

Belinda Parmar | Posted 13.02.2013 | UK Tech
Belinda Parmar

It's that time of year. Frost is in the air and mince pies are in the oven. Bells are ringing. Tills are ringing louder. The big day is fast approaching and we're well aware that Santa's sleigh is practically full. But since we've been extra-specially nice this year, I'm sure he's got time to listen to a few late requests...

Should a Mobile Network Give You Something Back?

Belinda Parmar | Posted 19.01.2013 | UK Tech
Belinda Parmar

It's hard for a customer to relate when a big company tells them a portion of their money is going to charity; although it's an admirable gesture, it's still difficult to feel that connection, to feel like you're really doing something.

Review: Motorola RAZR i

Belinda Parmar | Posted 08.01.2013 | UK Tech
Belinda Parmar

I think the Razr will be a big seller this year. Skinny has always been fashionable.

Geek and Proud

Belinda Parmar | Posted 07.01.2013 | UK Tech
Belinda Parmar

It's time for women to reclaim the word 'geek'. Let's make our young women feel proud when they look at the phones in their pockets, the tablets on their tables and realise that hey, they might be just that little bit geeky too.

'Floral Kiss'... More like Awful Diss

Belinda Parmar | Posted 24.12.2012 | UK Tech
Belinda Parmar

Do the sort of Barbie-girls portrayed in soft-core pornography actually exist? Clearly the management of Fujitsu believe in this fantasy otherwise they would not have just announced Floral Kiss, the most preposterously stereotypically ultra-feminine computer invented since Look Around You's Petticoat 5.

Are Men Just Better at Technology?

Belinda Parmar | Posted 12.12.2012 | UK Tech
Belinda Parmar

Many people still don't believe that women are equipped to understand tech. Science, technology, engineering and mathematics are all considered natural 'boys'' subjects. Women break computers, men fix them. Women use technology, men create technology.

Support Ada Lovelace Day

Belinda Parmar | Posted 15.12.2012 | UK Tech
Belinda Parmar

For Lady Geek, Ada Lovelace day is a bit like Christmas. Lady Geek was set up in 2010 with the aim of bringing women and technology closer together, and our most recent campaign 'Little Miss Geek' is working to inspire the next generation of women to join the technology industry.

Three Myths That Are Wrecking Technology's Image With Women

Belinda Parmar | Posted 03.12.2012 | UK Tech
Belinda Parmar

'I'd rather be a dustbin man than work in IT'. These are the exact words of an 11-year-old girl. That's how she responded to my suggestion that she consider a career in technology. Ouch.

Samsung Galaxy SIII (Review)

Belinda Parmar | Posted 29.10.2012 | UK Tech
Belinda Parmar

It's true what they say, the Samsung Galaxy SIII really is the phone to rival the iPhone cult and potentially the first phone that's questioned my brand loyalty to Apple. It creates a synergy between human and phone, and is a step towards the genuine conveniences that we all imaged when smartphones burst onto the scene.

ZTE Grand X (Review)

Belinda Parmar | Posted 06.10.2012 | UK Tech
Belinda Parmar

You get a 5 megapixel camera and the luxury feel without the hefty price tag, allowing you to upgrade in a year's time and spend the money you saved on another great mid-range phone.

Listen to Apple - The HTC One X is a Real Contender

Belinda Parmar | Posted 03.09.2012 | UK Tech
Belinda Parmar

How can you tell when a company has "arrived" in the world of consumer electronics? It's not just about getting great reviews in blogs and magazines - what arguably matters most is the respect and fear of your peers.

Why Honesty is the Best Policy

Belinda Parmar | Posted 28.08.2012 | UK Tech
Belinda Parmar

This week Wayne Rooney received a slap on the wrists from the Advertising Standards Authority for passing off a blatant advertisement for Nike as a personal tweet. It's the latest in a long line of examples of major companies getting it wrong - and getting caught out - when it comes to 'hidden' marketing on social networks.

Overcoming the Power Struggle

Belinda Parmar | Posted 08.08.2012 | UK Tech
Belinda Parmar

Have you ever declined an invitation because your battery symbol has just gone from yellow to red? Do you obsessively check the little green gauge to ensure that you are not wasting excessive power? How about that snakes-nest of chargers you travel with, just in case? If you're anything like me then you're a constant prisoner to your phone's very limited power-supply.

Why a Woman's Femininity is Her Strength

Belinda Parmar | Posted 17.07.2012 | UK Tech
Belinda Parmar

Recently I was lucky enough to talk to Lee Epting, Content Services Director at Vodafone. But how has she felt working as a woman in a man's world? Does she feel - like many women I've spoken to - that she has to sacrifice femininity in order to achieve strength in the workplace? At the end of the day, does Lee have to put on a 'man suit' and play by men's rules?

Men Not Allowed: The First Ever Female Social Network

Belinda Parmar | Posted 27.03.2012 | UK Tech
Belinda Parmar

Luluvise, the new social network built exclusively for women, is trying to pull-off a difficult trick: How does a network reach critical mass while excluding half of the world's population? Is there any role for a social network whose major selling-point is who it will not let in?