Given the positive reaction both Chelsea and West Ham fans have had to their clubs' support of the living wage, it's hard to understand why this is such a battle. A survey for the GMB union found that 84% of football supporters want Premier League and Football League clubs to pay their staff a wage they can live on. It's the right thing to do, and the goodwill that paying the living wage would create would be huge. Making sure people are paid a decent wage is not just the right thing to do, it's good for working families, it's good for business and it's good for the economy.
Manchester City won their second Premier League crown last term, but are already playing catchup in this season's title race after a string of poor results over the first three months of the campaign. But the current City team isn't alone in melting under the pressure when it comes to defending the title, with several spectacular examples over the years.
It wouldn't be the first time that a youngish football manager, with illustrious predecessors inconveniently prominent in fans' memories, has appeared as a sheep trying to don the clothing of a wolf. Allan Clarke, after an apprenticeship at Barnsley, returned to Elland Road as manager, and immediately started trying to come over all Brian Clough.
The bottom line is that Liverpool at their peak - and it was a hell of a peak - typified all the values of football that some of us remember from a pre-Sky, pre-glitz, pre-greed age when it really was all about a ball. Now, it's all about money, and contracts, and egos, and snide bitching to the media if you don't get all your own way.
Leeds United was the team, back then. On their day, the lads would toy with their rivals as a particularly cruel cat might do with a half-dead mouse. This was 1972, when Leeds might well have won pretty much everything, but had to settle in the end for their solitary FA Cup triumph, missing out on the Title right at the death in typically controversial circumstances.
Some of the fans - not all, but some - now feel that there is now no way back for Leeds - not to anywhere approaching the pre-eminence they once enjoyed in the game. If that's the case, then the question arises: what is a reasonable aim now? To gain promotion to the Premier League, and strive to survive?