As IPSO - the press' response to Leveson - opened for business this week, newspapers may be wondering whether they will be able to convince the public that it is not just a replica of its discredited predecessor, the Press Complaints Commission. No doubt IPSO will receive praise from newspapers themselves - at least initially. But will this be enough to paper over its shortcomings? Based on the public's response to the coverage of the Leveson Report and its implementation by the national press, the answer is no. It is highly unlikely that positive newspaper coverage will ever convince the public that IPSO is independent or effective.