The fashion industry needs to be more vocal and more proud of doing things the right way - ethical production should be something we are shouting about from the roof tops, not shying away from. Perhaps it is about perception. Perhaps it is to do with a lack of clarity on what is classed as sustainable fashion (a term that doesn't sit well with many in the industry).
For most of us out there, the deepest we'll entrench ourselves in the Fashion Weeks of the world is a quick squiz at the Mail Online to see who's wreaking scandal in the latest Burberry. We're far too busy paying the bills, washing our smalls, administering Calpol and watching Sport Relief's Bake Off.
Black is eternal and you could never get it wrong. It suits better women with dark features than the light ones. Black is elegant, chic and sexy. So wear black in lace to showcase your sexiness, in voile to unleash your elegance, see through prints to let loose of your daring attitude or in long fringe like a modern flapper.
There are many, many other ways that we, the Greater Normal Public (GNP), can adopt and interpret the more wearable trends for Autumn/Winter. And what a delectable choice we have. From the stunning sequins of Preen to the gorgeous gowns of Emilia Wickstead; the drop-dead swoony dresses of Daks to the endless hipsta ensembles of Isa Arfen.
London Fashion Week AW16 is only just kicking off and already we have witnessed some historic transformations. As technology and social media have become increasingly prominent parts of our daily lives, the way in which we interact with brands is changing and the fashion industry is being compelled to respond.