American cyclist Tejay van Garderen branded the craze 'a dangerous mix of vanity and stupidity' ... in this technologically driven age, each spectator wants to prove they were part of the action and hence the selfie found a new arena... it undoubtedly gravitates towards narcissism. 'Look at how much fun I'm having, I want you to envy me'.
They call it "cross-modal perception". It comes from the magical and wonderful place in our brain where our different senses cross over a bit - where the signals get blurred. For a while it was called synesthesia. Now, as with a lot of things, what was once considered fringe behavior for the more special amongst us is now seen as something all of us are wired into - to a greater or lesser extent.
Anticipating coffee and a bun on the second morning of the holidays, I was assaulted by the first Back to School display of summer. No sooner have the holidays begun than we're preparing for them to end: hardly had I dragged myself home on that final half day of term, than the postman assured me with a cheeky grin that the break would be 'gone before I knew it.'