When you look at some organisations you see core principles cascading through everything they do. This tends to be more likely in a small or an entrepreneurial company but it doesn't have to be limited to here. It is undesirable from a brain perspective to have conflicting messages coming you from every direction.
On screen women should be heroes and villains and navigate narratives that reassure us that the crap we go through isn't just us and we can aspire to be more than just a Bond girl. We need to gatecrash this boy's club that Hollywood is and encourage more females to make movies that tell our stories.