The more that people abuse LinkedIn the less likely they are to explore its true potential. As a result, the less likely it is that they will benefit from membership of the network. In addition, the more that people receive what they perceive to be spam, the less inclined they will be to engage with LinkedIn.
Step forward Spraffl, an anti-social network that claims to take the ego out of posting and broadcasting. It has created a network that is based on anonymous information rather than profile-based sharing. Spraffl may represent a move back to the origins of social media when human nature was presented without self-aggrandising motive.
Having long been irritated by the trend of journalists being hired straight into senior PR jobs, news that the PRCA, the PR industry's trade body, had done exactly that managed to get right under my skin. Matt Cartmell, news editor at PRWeek, will take the role of director of communications for the PRCA.