The number of females working in the technology industry may be decreasing by 0.5% every year, but out of this frenetic school scene of creativity and wearable technology came girls rushing to sign up to Mr. Talbert's computer science class next year.

Packaging often gets overlooked but is incredibly important to both men and women - I believe this to be a fatal error. As Apple have demonstrated, packaging is everything. From the look, feel and slow seductive movement of opening the box - you are appealing across all senses.

It's that time of year. Frost is in the air and mince pies are in the oven. Bells are ringing. Tills are ringing louder. The big day is fast approaching and we're well aware that Santa's sleigh is practically full. But since we've been extra-specially nice this year, I'm sure he's got time to listen to a few late requests...

It's hard for a customer to relate when a big company tells them a portion of their money is going to charity; although it's an admirable gesture, it's still difficult to feel that connection, to feel like you're really doing something.

I think the Razr will be a big seller this year. Skinny has always been fashionable.

It's time for women to reclaim the word 'geek'. Let's make our young women feel proud when they look at the phones in their pockets, the tablets on their tables and realise that hey, they might be just that little bit geeky too.

Many people still don't believe that women are equipped to understand tech. Science, technology, engineering and mathematics are all considered natural 'boys'' subjects. Women break computers, men fix them. Women use technology, men create technology.

For Lady Geek, Ada Lovelace day is a bit like Christmas. Lady Geek was set up in 2010 with the aim of bringing women and technology closer together, and our most recent campaign 'Little Miss Geek' is working to inspire the next generation of women to join the technology industry.

'I'd rather be a dustbin man than work in IT'. These are the exact words of an 11-year-old girl. That's how she responded to my suggestion that she consider a career in technology. Ouch.